A corporate giant does the right thing
Tim Hortons has quickly stepped up, after being alerted to the way their corporate sponsorship tools were being used by a franchisee, and has withdrawn support for the Rhode Island event co-hosted by the National Organization for Marriage. I have faxed them again, identifying myself from the prior communication, and thanked them for upholding an apparent 45 year tradition of not sponsoring religious groups, political or lobbying organizations.
Was I too rash in suggesting a boycott? Perhaps. Perhaps not. I am used to dealing with US corporate monoliths who don't blink until their sales take a 10% dip no matter how many chances for open dialogue are given. Tim Hortons is clearly not that sort of organization and I commend them for that. Canada is lucky to have a corporate entity who takes such a leadership role in the communities in which it operates.
1 comment
Aug 10, 2009
Alberto said...
Hey, the first thing I said when I heard about this (after almost spitting out some of my Tims double-double in shock) was "Well, i guess I'm not buying any more coffees at Tim's til this isresolved." And buying coffees at Tims is a regular thing for me. I don't think you acted in a rash manner.
